Topic: really great resource for those
(This is actually great promotional material for a particular kind of crazy people like myself.)
Here’s a story about promotion: Marketing is typically really expensive and a mushy thing that’s hard to measure and predict. Having a business on the internet means it’s easier to track sales conversion funnels and effectiveness of Google Adword spends, but sometimes you’ve got to go back to traditional approaches and update them for the web.
As a business, Shopify’s Adidas Eqt Support Adv Mujer strategy is to increase signups and retain customers. The first really successful promotion we made to further this goal was the
Build a Business Contest in 2010
. We weren’t Nike Air Presto Mujer sure about how effective it was going to be, but we were sure that it was going to cost us a whole bunch ($120k in prizes alone!) to run.
To make sure it was successful we really leaned on Twitter by being super responsive to questions (Hootsuite and other similar social media management platforms really helped) and made it super interesting for potential Shopify customers.
It also happened to be the exact sort of thing media wanted to tell people about in an economic downturn where more folks are looking to start their own business and need just a tiny kick in the pants to do it.
That tiny kick in the pants happened to be delivered by none other than Tim Ferriss who
wrote Nike MetCon 2 Womens the book on doing just that
This is the second year we’ve done it and
we’re giving away $500k in prizes
along with personal advising from Tim Ferriss, Gary Vaynerchuk, and Asics Gel Lyte 5 Mujer Seth Godin. To put it lightly, this promotion has been pretty successful at increasing signups and holding on to customers.
The lesson learned here is to know what your goal is and come up with a great set of tactics (like this promotion) to make that happen.
For a quick guide to marketing, definitely check out Unbounce’s
Noob Guide to Online Marketing
infographic. Don’t let the name get to you – it’s a really great resource for those new to the game.
The trust in execution. Shopify’s management practices are to give or build you all the resources and tools you need to do your job and then get out of your way.
That and the other folks who work here – every person Nike Air Vapormax Womens at Shopify is the kind of person you would be ok with being stuck in a car/train/ferry/tundra buggy with for 3 weeks with and not be bored. This actually just happened to me as I travelled to Churchill with