Topic: Adidas shoes primeknit
The ‘Uncaged’ Adidas shoes special price concept on this latest Adidas release stems from consumers worldwide physically ‘hacking’ the original Ultra Boost silhouette, cutting off the external cage in order to create something brand new. Adidas have reacted to the trend with this latest iteration of the Ultra Boost, evolving it into it’s latest form to further blur the lines between fashion and performance.
With the removal Adidas Men shoes new design of the cage on the original Ultra Boost, structural integrity was decreased as the plastic scaffold helped to pull the shoe together once laced up and fully lock down your foot. For the second coming, the Primeknit form was slightly altered around the internal portion of the sidewalls to reinforce the shape to add more support, further enhanced by the elasticated entry point around the cuff of the foot.
Through the process Adidas shoes primeknit of ‘open sourcing’, adidas took note of the drastic actions of it’s consumers, and in a way ‘collaborated’ with them in developing this new idea by listening directly to their feedback. The first two ‘OG’ colour ways of Uncaged sit at each end of the colour spectrum, with a monochrome grey knit sitting beside a vibrant neon red alternate.
The Primeknit adidas Ultra Boost Uncaged application on the Uncaged is far more disruptive than the clean block colour way of the first black & blue Ultra Boost, designed to represent the feeling of running through the busy, hectic city environment. Visually it’s very similar to some of the recent NMD releases which have utilised the same technique.